Just switch on the TV and you can’t avoid an ad. Millions of ad dollars are being poured in every year, but the question is… how many of them really reach you? How many of the ads impress you? Do you talk like, “Hey, did you see the ad for that XYZ product?”
Today, there is too much ad clutter. You cannot sell a product or service just by giving ads here and there. You need to be extremely different to make an impression on people’s minds. Make them talk about it, make them remember. Or else you are just wasting money.
Buzz Marketing is about making people talk about your stuff. If you can drive media attention by doing something unusual or outrageous then you get buzz. If you make a innovative product, you get buzz, a funny ad, again a buzz. People need something interesting to talk about to attract attention from their friends and family. You give them something to talk about and they will make your product popular for free. In buzz marketing, your product will get popular even after you stop your ad campaign.
Consider Britney, how did she get so famous? She gave something for the media to write about and something for the people to talk about. Whether -ve or +ve, she did it. She got famous. Thats Buzz
