You need a web server to put your web site on the internet. Sometimes, owning and maintaining a web server can cost money and it requires someone who knows what they are doing to maintain the server and the web-site.

A web host can do this for you. They provide equipment and other technical programs that are required to build a customer a web-site. These hosting companies charge a monthly fee for the service of storing your web site and allowing your web site to be seen on the internet. Within that fee, it allows web-site visitor traffic to flow through their servers so people can view your site on the internet.

The physical web server does not reside at the consumers home or business which means that the web host services are designated as outsourced services. This means that the hosting organization that you choose has the responsibility to maintain your site structure, files and web pages.

Many web hosts provide excellent services that really assist individuals and business owners. All the weight of maintaining the host servers and application fall on the hosting company and not the individual and as a business owner, this is great because there are so many technical routines that you have to do daily to maintain a server.

When you pick a web host to handle your internet server needs, you achieve the following:

You streamline your internet costs getting the maximum from your hosting provider;

Work with knowledgeable technicians;

and pass IT control functions to the host so you won’t have to worry about maintaining servers and other equipment.

You can self publish your site and use the web host to handle the technical aspects of server management. The host that you choose will give you the capability to load your own site to the server for updates and revisions to your web page. Web hosting doesn’t include developing your site (unless they have a special development program) or the development of certain customized programs. You can develop the programs (web-site or server side code) or have someone do it for you.

Web hosting is offered in multiple formats based on cost and infrastructure.

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Application service providers (commonly referred to as ASP’s) have quickly sprouted onto the web hosting scene in effort to provide businesses with new and innovative services. The term ASP should not be confused with Microsoft Corporations software application.

The number of applications provided through the ASP model is growing. Accordingly, there is a growing business of companies developing software for the ASP marketplace. What sorts of applications are being developed? As remotely-hosted applications can provide cost-effective access for businesses to unique software, many of the applications are designed to be of occasional use in terms of use. Others are geared towards using group connectivity provided by through the Internet to provide an application that is flexible.

ASP’s have created software programs to handle various business functions as materials management, human resources, financial management, and e-commerce transaction services.

The variety of solutions provided by ASP’s is vast. Many ASP’s are doing great business in meeting operational needs of companies across different industries and business functions. There are a number of technical and business issues currently addressed by ASP’s to develop and enhance system applications.

A major advantage for businesses in seeking ASP services is that they provide an opportunity to reduce costs and increase efficiencies. Companies can have access to a wider-range of software products with the possibility of paying less than an outright purchase through usage charges. This allows businesses to access applications that can service particular business needs so companies can focus on their core operations. Furthermore, ASP’s are developing new software that can provide business solutions to operating issues not previously addressed through PC-based software. ASP’s also remove many of the technical administrative and maintenance issues associated with software by providing real-time upgrades, remote hosting, remote dial in customer support and overall software management.

Web hosting companies are involved in the development of applications – however, many of the hosting companies serve to provide network management and serve the application remotely to users. In providing ASP-related services, these companies are essentially AIP’s (application infrastructure providers.)

For mainframe web hosting applications, ASP service providers are pioneering a new way to host and maintain business applications.

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What do you do when an ISP providers’ level of service has decreased or the provider has just closed shop? You don’t panic; all you have to do is switch to a new provider. If you know how these ISP services work, then switching over to a new provider will not be as rough or bad as you think. All it takes is having a contingency plan.

There are two components to internet ISP services which include the physical network connection to your SOHO or small office and the connection to network services so you can retrieve email or look at a web-site. Most SOHO businesses, no matter how big or small, will have network integration. This is also called a Wide Area Network. The connection through the network allows you to physically connect to the internet to look at web pages, use instant messaging or manage email accounts or use your email account.

This wide area network connects your computers to the internet. The services that you get out of the network depend on your network configuration. Again, the type of internet service you get should depend on what’s available in your area and how much bandwidth you need for business applications to be run or developing server side applications for your hosting account.

Many people rely on their own mail server or Web-site on their network, while many other business owners rely on their outside hosting providers.

You should also look at the types of access that you want. Should you consider keeping the same kind of bandwidth, downgrade or upgrade according to company needs? Right now, the hottest access going is DSL transmissions because it uses existing phone wires or cable modem. Cable and Broadband similarities are the same depending on what part of the country that you live in. Any choice that you make is going to be driven by price and availability.

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Search Engine Optimization is a way to get directories and search engines to give your web-site a better indexing position so that customers or anyone who is looking for your web-site can see it. The higher you are in the search engines and directories, the better chance you’ll have doing business on the internet.

Here are simple steps to optimize your web-site:

Step 1: Modify your web-site – This step includes adding optimized content to all pages in the website.

Step 2: Add tags – Add or make changes to Meta tags, Title tags, H1 tags, H2 tags and alt tags for images, after keywords research.

Step 3: Link building,
Website statistics monitoring and conversion tracking
There are offline tools that you can use to optimize your web site and it all involves your URL or your Web Domain name. I would put my web domain name on business cards, stationery, have a sign on my car, use bumper stickers or have tee shirts and coffee mugs made with the URL. I would do everything to advertise my web-site offline. This is called offline optimization of your web-site.

So web site optimization is both and online and offline deal. Online, you must use keywords to attract customers and get good search engine rankings and offline, you can advertise your URL to the public to get the to visit your web site.

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Creating a professional website can be challenging. E-commerce web design is really a complex animal. To cut development time, many web hosting companies start offering web hosting templates or hosting with templates.

Whether you’re looking for a simple web site or a functional e-commerce website, the chances are that you may be able to find a few web templates from your hosting company. A simple web template may cost under $20 dollars, but a well-designed professional e-commerce website will cost a few hundreds or more if not thousands. The cost of web templates is still cheap comparing to custom-made e-commerce websites when Web designers charge anywhere from $20 to $100 per hour. If you want to check out some templates, go to www.templates box.com

Besides the requirements of standard web hosting plans, Web hosting templates for e-commerce operations needs a shopping cart that supports online catalog and online payment processing (here’s a clue, pick Pay Pal). Web templates for e-commerce often include common pages and navigations for online shopping – searching or browsing products, adding items to shopping carts and making payment. The web templates for e-commerce do not include or connect to any specific shopping cart. It’s up to the webmasters to add shopping cart to the site.

The alternative e-commerce hosting to web templates is e-commerce turnkey solution. EBay Stores, Yahoo! and GoDaddy.com are the most popular turn-key e-commerce solutions for small businesses that want to setup online stores easily. Different hosting plans may have different free structures. The cost of each hosting plan often varies on transaction volume.

When comparing functionality, there’re many questions to ask:

1) whether a shopping cart accepts online check or debit card.

2) Whether there’s a limit on the number of products and categories that you can setup;

3) whether it automatically sends out an email notification once an order is placed at your web-site.

When looking at the cost of commerce operation, you’ll need to ask questions about

1) what’s the basic monthly fee for transactions;

2) is there’s a setup fee for a new online store;

3) how about handling taxes?;

4) how much it charges for each transaction.

Talk with your hosting service on e-commerce issues and discuss the best plan to go with.

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