You need a web server to put your web site on the internet. Sometimes, owning and maintaining a web server can cost money and it requires someone who knows what they are doing to maintain the server and the web-site.

A web host can do this for you. They provide equipment and other technical programs that are required to build a customer a web-site. These hosting companies charge a monthly fee for the service of storing your web site and allowing your web site to be seen on the internet. Within that fee, it allows web-site visitor traffic to flow through their servers so people can view your site on the internet.

The physical web server does not reside at the consumers home or business which means that the web host services are designated as outsourced services. This means that the hosting organization that you choose has the responsibility to maintain your site structure, files and web pages.

Many web hosts provide excellent services that really assist individuals and business owners. All the weight of maintaining the host servers and application fall on the hosting company and not the individual and as a business owner, this is great because there are so many technical routines that you have to do daily to maintain a server.

When you pick a web host to handle your internet server needs, you achieve the following:

You streamline your internet costs getting the maximum from your hosting provider;

Work with knowledgeable technicians;

and pass IT control functions to the host so you won’t have to worry about maintaining servers and other equipment.

You can self publish your site and use the web host to handle the technical aspects of server management. The host that you choose will give you the capability to load your own site to the server for updates and revisions to your web page. Web hosting doesn’t include developing your site (unless they have a special development program) or the development of certain customized programs. You can develop the programs (web-site or server side code) or have someone do it for you.

Web hosting is offered in multiple formats based on cost and infrastructure.

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Application service providers (commonly referred to as ASP’s) have quickly sprouted onto the web hosting scene in effort to provide businesses with new and innovative services. The term ASP should not be confused with Microsoft Corporations software application.

The number of applications provided through the ASP model is growing. Accordingly, there is a growing business of companies developing software for the ASP marketplace. What sorts of applications are being developed? As remotely-hosted applications can provide cost-effective access for businesses to unique software, many of the applications are designed to be of occasional use in terms of use. Others are geared towards using group connectivity provided by through the Internet to provide an application that is flexible.

ASP’s have created software programs to handle various business functions as materials management, human resources, financial management, and e-commerce transaction services.

The variety of solutions provided by ASP’s is vast. Many ASP’s are doing great business in meeting operational needs of companies across different industries and business functions. There are a number of technical and business issues currently addressed by ASP’s to develop and enhance system applications.

A major advantage for businesses in seeking ASP services is that they provide an opportunity to reduce costs and increase efficiencies. Companies can have access to a wider-range of software products with the possibility of paying less than an outright purchase through usage charges. This allows businesses to access applications that can service particular business needs so companies can focus on their core operations. Furthermore, ASP’s are developing new software that can provide business solutions to operating issues not previously addressed through PC-based software. ASP’s also remove many of the technical administrative and maintenance issues associated with software by providing real-time upgrades, remote hosting, remote dial in customer support and overall software management.

Web hosting companies are involved in the development of applications – however, many of the hosting companies serve to provide network management and serve the application remotely to users. In providing ASP-related services, these companies are essentially AIP’s (application infrastructure providers.)

For mainframe web hosting applications, ASP service providers are pioneering a new way to host and maintain business applications.

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What do you do when an ISP providers’ level of service has decreased or the provider has just closed shop? You don’t panic; all you have to do is switch to a new provider. If you know how these ISP services work, then switching over to a new provider will not be as rough or bad as you think. All it takes is having a contingency plan.

There are two components to internet ISP services which include the physical network connection to your SOHO or small office and the connection to network services so you can retrieve email or look at a web-site. Most SOHO businesses, no matter how big or small, will have network integration. This is also called a Wide Area Network. The connection through the network allows you to physically connect to the internet to look at web pages, use instant messaging or manage email accounts or use your email account.

This wide area network connects your computers to the internet. The services that you get out of the network depend on your network configuration. Again, the type of internet service you get should depend on what’s available in your area and how much bandwidth you need for business applications to be run or developing server side applications for your hosting account.

Many people rely on their own mail server or Web-site on their network, while many other business owners rely on their outside hosting providers.

You should also look at the types of access that you want. Should you consider keeping the same kind of bandwidth, downgrade or upgrade according to company needs? Right now, the hottest access going is DSL transmissions because it uses existing phone wires or cable modem. Cable and Broadband similarities are the same depending on what part of the country that you live in. Any choice that you make is going to be driven by price and availability.

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Search Engine Optimization is a way to get directories and search engines to give your web-site a better indexing position so that customers or anyone who is looking for your web-site can see it. The higher you are in the search engines and directories, the better chance you’ll have doing business on the internet.

Here are simple steps to optimize your web-site:

Step 1: Modify your web-site - This step includes adding optimized content to all pages in the website.

Step 2: Add tags - Add or make changes to Meta tags, Title tags, H1 tags, H2 tags and alt tags for images, after keywords research.

Step 3: Link building,
Website statistics monitoring and conversion tracking
There are offline tools that you can use to optimize your web site and it all involves your URL or your Web Domain name. I would put my web domain name on business cards, stationery, have a sign on my car, use bumper stickers or have tee shirts and coffee mugs made with the URL. I would do everything to advertise my web-site offline. This is called offline optimization of your web-site.

So web site optimization is both and online and offline deal. Online, you must use keywords to attract customers and get good search engine rankings and offline, you can advertise your URL to the public to get the to visit your web site.

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Creating a professional website can be challenging. E-commerce web design is really a complex animal. To cut development time, many web hosting companies start offering web hosting templates or hosting with templates.

Whether you’re looking for a simple web site or a functional e-commerce website, the chances are that you may be able to find a few web templates from your hosting company. A simple web template may cost under $20 dollars, but a well-designed professional e-commerce website will cost a few hundreds or more if not thousands. The cost of web templates is still cheap comparing to custom-made e-commerce websites when Web designers charge anywhere from $20 to $100 per hour. If you want to check out some templates, go to www.templates box.com

Besides the requirements of standard web hosting plans, Web hosting templates for e-commerce operations needs a shopping cart that supports online catalog and online payment processing (here’s a clue, pick Pay Pal). Web templates for e-commerce often include common pages and navigations for online shopping - searching or browsing products, adding items to shopping carts and making payment. The web templates for e-commerce do not include or connect to any specific shopping cart. It’s up to the webmasters to add shopping cart to the site.

The alternative e-commerce hosting to web templates is e-commerce turnkey solution. EBay Stores, Yahoo! and GoDaddy.com are the most popular turn-key e-commerce solutions for small businesses that want to setup online stores easily. Different hosting plans may have different free structures. The cost of each hosting plan often varies on transaction volume.

When comparing functionality, there’re many questions to ask:

1) whether a shopping cart accepts online check or debit card.

2) Whether there’s a limit on the number of products and categories that you can setup;

3) whether it automatically sends out an email notification once an order is placed at your web-site.

When looking at the cost of commerce operation, you’ll need to ask questions about

1) what’s the basic monthly fee for transactions;

2) is there’s a setup fee for a new online store;

3) how about handling taxes?;

4) how much it charges for each transaction.

Talk with your hosting service on e-commerce issues and discuss the best plan to go with.

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Linux/Unix is an alternate type of system that provides hosting for small businesses and companies that run Linux/Unix applications on their personal computers and laptops. The Linux/Unix-based platform is stable platform in the industry.

The Linux operating system was developed by Linus Torvalds as an alternative to other operating systems. Most of its versions are free of costs. The most popular Linux software is Red Hat and Mandrake.

Linux/Unix was only for professionals until a few years ago but the situation has changed. Many ’small businesses have switched to the Linux/Unix platform because of its open source architecture, meaning that users can structure the system to do what they want it to do.

Web host providers are specializing in Linux/Unix servers and the demand for this type of interface has grown by 40% over the last three years. A Unix-based platform is one of the most reliable operating system that you can ever have. It has a better up time than Microsoft Operating Systems and hosting programs in Linux/Unix are more flexible. You actually can get ore from a Linux/Unix based server than other servers on the market.

Linux/Unix supports a wide variety of application languages, more than any other operating system. The most common applications of such kind include C, C++, Shell, Perl, Tcl, Python, Java and PHP. Databases available for Unix are mSQL and mySQL. The one you choose would depend on what you plan to do on the web and the host that you choose to park your web site.

The Linux/Unix based system comes with its won web development module in some versions of Red Hat Linux that make web site creation easy as 1-2-3. FTP modules are built into the operating system to provide you with an alternative way to load the web site to the Linux/Unix host.

Linux/Unix will become a major force in the future as more small to medium businesses turn towards its hosting platform.

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There are approximately 68 million .COM domains registered. That’s a lot of domain names out on the Internet that are either already taken or just parked in some obsolete spot gathering dust and all kinds of age. The most common names like loser.com. Jamesbrown.com are already taken by net investors who resell the rights to the names. Can you imagine someone having www.elvis.com ? He’s just waiting on the highest bidder!

There are 900 possible combinations for two letter sequences.  If you’re looking for “ET” then you just won’t find it!  Even allowing for digits, again every single web address is taken. Of course, that’s ignoring the fact that .COM registrars now mandate a 3-character minimum length, so it wouldn’t be an option.

Many of the three-letter sequences are taken. Adding digits to a domain name creates a number of garbage domain entries. If you’re dying to acquire great domains and unique domain names, they’ll free up sometimes only to be auctioned off through unique domain name sales.

The longer the domain name that you choose, the more that the possibilities are that it could be available presuming that you’re willing to accept an arbitrary sequence of letters and/or digits. For example, most organizations have 4 letter acronyms (WQAM.com and AFTA.org so you may have a chance using over 4 letters to get the domain name that you want in acronym style!

Of course many of the registered domains are ever, visited, with a huge percentage having nothing more than a “parked page” (users pay domain registrars to put up ads for themselves on these type of parked pages). There are so many combinations and back door tricks to domain name cataloging and classification until the possibilities are endless.

The rule is to obtain a domain name that closely resembles who you are about which gives you and identity and brand on the internet.

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Use common sense when choosing a domain name because your domain name, or URL, can have an impact in both the online and offline marketing of your web-site. Long or difficult to spell domain names can make people ignore your web site and it has to be pretty good for them to stick with it (for an example, go to www.mixedsoup.com website. Short domain names register better with people’s memory and are easy to remember.

Obtain a domain name that will help you in your marketing niche and strategy. Like I stated before, you can use your business name as your URL. If your business name is already taken by someone else then get a URL name close to what you are doing. Purchasing a business name domain name isn’t the only way to go, and when a keyword domain name could do just fine.

If you plan on using the .net extension, you may want to wait on deciding your name until after you have found an available domain name that is suitable to your type of business. If you follow the steps below, you should be okay in identifying your name brand to the internet community.

Structure Your Brand Name – Put your domain name on your letterhead, business card, printed materials; put it on your phone recording, the side of your car; don’t forget to include it with your email.

Keep it Short & Memorable – Don’t get a URL that uses all 26 letters of the alphabet.

Secure a .com URL - I strongly recommend purchasing a .com domain name as opposed to a .net, .info, .biz or anything else. If your chosen domain name is not available in a .com, keep looking until you find one that isn’t taken. There is nothing wrong with the other extensions but when you have a .com extension, it sounds like you’ve been on the net a long time.

Remember, your domain name is an extension of your business and your brand of product or service.

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UNIX hosting involves a machine configured on a UNIX platform which is a multi-user computer operating system designed primarily for servers and advanced users. UNIX provides the base operating system architecture for many open source companies, such as Solaris (Sun Microsystems), Linux (GNU), and others. In regards to web hosting, choosing the UNIX web hosting alternative has its advantages and disadvantages.

UNIX has been around for years and it was the language of choice for midframe computer users. Windows actually copied the UNIX file naming convention technique when they created Microsoft Windows.

UNIX hosting is cheaper than Windows hosting. Because most web hosts use the free version of UNIX (like Linux), they don’t have to compensate for huge overhead expenses which you have with any Windows Operating System. Savings is passed to customers. In addition, those who use UNIX hosting usually get free tools and applications that have been written primarily for the UNIX community. Since UNIX hosting is an “open system”, its source code is publicly available for free from various web sites.

This allows web developers working for various companies and for different purposes to add rapid development of applications quickly. As a result, improvements come fast and problems are quickly resolved.

The main disadvantage of using UNIX hosting is that your provider may only allow access to your account via Telnet or SSH. As are result, you must have a strong working knowledge of UNIX commands in order to customize to your requirements. You may find yourself spending a lot of time learning the basics before you can enjoy the free advantages of UNIX hosting but learning the UNIX language is not that hard at all.

When considering the UNIX operating system and UNIX hosting, you need to consider your own technical abilities. Then take a look at the special features offered by each system and hosting company in light of the available technology and — sometimes more importantly — your budget.

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If and when you’re interested in starting an online business, there are a lot of things that you have to study first before you can rightfully expect a high return on investment.

First, make sure that your company website has a user friendly interface which basically means links are visible, easily located and properly labeled and that the content provided in the website is complete, interesting, effective and grammatically correct.

There’s the matter of search engine optimization or SEO which requires you to employ a number of strategies that your company website is heard and seen by the right people. Common search engine optimization strategies would be keyword listing, site code optimization and top search engine placement.

Optimize your plan by understanding web hosting. No matter how great your website looks or how effective your SEO strategies are, if you don’t have the right web hosting plan, none of those would see the light of the day because your web hosting plan simply prevents them from being properly uploaded and viewed.

Web hosting is important to your plans if you want your website to have its own niche in the Internet so do read carefully what we’re about to teach you.

You have a couple of choices when it comes to web hosting - you can get it for free or you can spend for it. Naturally, it would be lovely if web hosting would be free for all of us but understand that all the needs of your company website must be met by the free web hosting plan if you want your future to look rosy.
These are key issues to address.

Are you willing to deal with advertisements that may take too much space or would have an irritable effect on your readers? These ads are often required by free web hosting plans because it’s the only reason they can continue letting people enjoy free web hosting.

Are you “cool” with low bandwidth access and minimal web space?

If you’re not okay with the following facts I presented, then I suggest you go with a web consultant and let them handle all of your work.

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