Darren Rowse aka Problogger had advised his readers to do an advertising audit check on their own blog. This article struck me as i realise how i have neglected my own advertisement placements on my blogs so badly, though it is well blended into my blog with no borders and placed at a strategic spot according to the Google Heat Map, after reading through Darren’s post, i feel that my blog can further tweak itself for optimal performance enhancing the quality of my ads and creating a much better blending option on my blog to increase my CTR Level.
Blending Your Advertisement Takes Time
Adjustment are to be done periodically if you see a low level of CTR happening with the positioning of your ads, further enhance the visual aids to your readers so that they are not blinded by the striking colours of your ads, be mindful that your readers are here to read your contents and not to see eye catching advertisement you have installed for them.
Make sure you chose the correct colour goes with your contents, remember that word ads should never be striking and blending them to your content words colour is most ideal.
Never Use a Border for Your Advertisements
Put yourself in the shoes of a reader, would you EVER click on an Advertisement that has borders around with 5 to 6 ads clutter together? Chances are you will not want to click it. One of the reason why many bloggers fail to attain Click Through Rates though they have abundant of impressions, is because they have borders around their advertisement.
I have used borders before during my experiment days with Adsense, results was not ideal and there was a 60% increase in my Click Through Rates when i took out the borders immediately within the 2 weeks. There is no harm removing it and trying it out, if it does help your blog, drop me a message to say thank you if its the first time you have heard of it and successful in gaining your increase in CTR.
Make sure your Ads look visible at your start page
Visit your own blog now and without scrolling, tell yourself how much ads are you able to see and view at one glance? I can see My Ads well without scrolling , Gosh! I am unable to see My Ads without scrolling!
If you are able to view all your ads at one go, then congrats! Since chances of you getting a click is much higher than those who have ads way out of any of the heat map range. Looking at the Heat Map, you will notice placements in white are dead spots and should be avoided at all times. Stick to those that are colour in fiery orange to maximize your CTR with good positioning of your ads, trying out is always the best method to know the best position for your blog.
Smart and innovative Adsense Placements
Digging through Problogger Post, I remembered an article that he mentioned on “Clever” Adsense Placement. Though it can be fun on one side to experiment your Adsense placement and see the full potential of it but you got be to mindful of risking yourself violating Google Adsense TOS. Don’t over Blend your ads or you may be on your way to being ban by Adsense.
Ninja Blending Ads
The website above Captial Tutorial uses images to blend with Adsense, and if you were to visit the full website, it will be hard for you to discover this ad like tutorial in the content page.Be mindful not to fall in the group of Fallen Adsense Users, and if you have doubts or query, always question the Adsense Team before you doing anything which you do not find in the TOS.
I will be interested to see your examples of well Blended Adsense placement on blogs or other websites. Drop me a Comment with your link!
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